10mg is the strength most vapers land on, and it's easy to see why. It gives you enough throat hit to feel satisfying without drowning out the flavour, right in the middle of what's on offer.
It suits regular smokers switching over, roughly half a pack to a pack a day, as well as anyone who found 5mg a bit too light. Works well across most pod kits, from the simplest draw-activated devices to the slightly more powerful ones.