70/30 e-liquids lean heavily towards VG, and it's the ratio built for sub-ohm tanks and lower-resistance coils rather than pod kits. Where 50/50 gives you a tighter throat hit, 70/30 trades that for a smoother inhale and noticeably bigger clouds, the classic direct to lung setup.
It suits vapers with a sub-ohm tank or a higher-powered kit, and pairs well with shortfills if you like to add your own nicotine shot to get the strength just right. Thick, smooth, and built for flavour on the exhale.