50/50 e-liquids split PG and VG straight down the middle, and it's the ratio most pod kits are built around. Higher-resistance coils handle it well, giving you a proper throat hit and clear, punchy flavour without producing huge clouds.
It's the natural fit if you're switching from smoking or coming from a disposable, since the tighter mouth to lung draw feels closer to a cigarette than the looser, cloud-heavy inhale of higher-VG liquids. Available across a full range of nicotine strengths, freebase and salts, so you can dial in exactly what suits you.